Alice Vu

Project


Trigo Antigo

Branding




Project


Trigo Antigo

Branding



Project


Trigo Antigo

Branding



About


Trigo Antigo is a Portuguese bakery that uses heritage wheat and old milling methods. We bake daily by hand, focusing on real flavours, slow fermentation, and tactile, honest packaging. Our bread and pastries feel like a home kitchen with careful craft behind every loaf.

About


Trigo Antigo is a Portuguese bakery that uses heritage wheat and old milling methods. Products are baked daily by hand, focusing on real flavours, slow fermentation, and tactile, honest packaging. Their bread and pastries feel like a home kitchen with careful craft behind every loaf.


Challenge


Make Trigo Antigo the local name people reach for when they want bread with flavour and history.



Solution


Inspired by Portuguese tiles - Azulejo, the logomark is an original motive design rooted in bread making. The brand's color palette is taken from Porto city's blue sky and wheat tone colors of the pastries.


Outcome


A brand identity is warm, tactile, and rooted in craft.

Challenge


Make Trigo Antigo the local name people reach for when they want bread with flavour and history.



Solution


Inspired by Portuguese tiles - Azulejo, the logomark is an original motive design rooted in bread making. The brand's color palette is taken from Porto city's blue sky and wheat tone colors of the pastries.


Outcome


A brand identity is warm, tactile, and rooted in craft.

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