Vietnam National Fine Arts Museum (VNFAM), founded on June 24, 1966, is a central institution dedicated to the preservation and promotion of Vietnam’s rich artistic heritage.

Challenge

To modernize the new image for Vietnam National Fine Arts Museum, it was essential to develop a visual identity that positions the museum as a bridge between art and everyday life, tradition and contemporaneity. The identity should respect Vietnam's cultural heritage while adopting a modern, accessible, and engaging visual language capable of appealing to an increasingly diverse audience.

Solution

The design is based on the selection of iconic elements drawn from the museum's most representative artworks, reinterpreted through simple forms and harmonious colors — balancing cultural significance with contemporary relevance, ensuring both historical integrity and visual accessibility for today's public.

Outcome

Deliverables include a complete visual identity and brand system, encompassing a wide range of outputs — from the original VNFAM typeface to the brand's digital presence — ensuring a cohesive image across all touchpoints.